SEO vs Video and How to Combine Both

SEO vs Video and How to Combine Both

From small-business owners to well-established public relations professionals, when deciding on how to grow our brands or appeal to a wider audience we are always having to ask our selves tough marketing questions like “Should we invest more in our SEO Vs Video?”, “where should we spend our marketing dollars and time?” or “What is going to give us the best return on our investment?” The real question we should be asking ourselves is what our audience needs, how our product/service may best benefit time, or how can I best engage and convert a site visitor. No matter the platform, the quality of the content that you put out will have a direct impact on the reach and engagement that you will get among your audience.SEO Vs Video

SEO, or Search Engine Optimization, according to a quick google search, is “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

With the increase of video content and the amount of SEO content that has saturated the digital marketplace, it is sometimes hard to decide between the two. So, what should you do? Short answer: Both, if possible. Long answer: it really depends on your goals and purpose of creating the content.

SEO and video serve two separate purposes which often crossover into one another. One’s primary purpose is to get your site to show up at the top of search results and the other is to engage the visitor once they are on already on your site.  Now, that does not mean that good SEO or video content on its own can’t be used in creative ways to both attract and keep the attention of visitors.  Video content can actually impact your SEO rankings  Here are three main things to consider when you are trying to decide on investing one or the other and why you should, whenever possible, consider both.  The most important thing to consider when investing energy into organically producing site traffic is now and will always be CONTENT.

Why SEO is Important (vs Video)

SEO Vs Video

At the end of the day, people are still using google or other search engine sites to find what they are looking for.   Google uses a series of complex algorithms in order to determine how your site ranks as compared to other sites using similar search terms.

Good quality SEO will combine the right keywords, great writing, properly titled/embedded media and many other components.  If you’re telling yourself “well, I’m only good at one of those things”, the great thing is that you can outsource the rest to freelancers at a reasonable cost to ensure your are capitalizing on your strengths while outsourcing anything that wont be the best use of your time.  For example, these two articles, 5 Pieces of Yogi Wisdom for New Yoga Students and Building You Yoga Wardrobe: The Essential Sportwear, where written by a professional writer but the SEO, images, uploading and releasing where all done by someone specializing in SEO, content creation, and web design.  It is all about collaboration and capitalizing on the strengths of others.

Three easy things that will immediately improve your SEO results, if you are not doing them already, are linking other relevant sites, placing keywords into your photo text/alternative text (make sure to title the picture with Keyword before uploading), and having continuously fresh content that your audience or clients can look forward to on a regular schedule.

You have to look at SEO as a marathon and not a sprint.

Why Video is Important (vs SEO)

You can sum up the importance of using video in one word. “ENGAGEMENT”.

For proof or a more in depth read on why video is crucial to engage with your audience check out this article from Medium.com.

Video is such an exciting platform for small-business owners today because recent technology has made it much easier to create it at minimal costs as explained in this article 3 Ways to Make a Halfway-Decent YouTube Video without Spending a Dime.  There are countless ways to use video to help your business grow, like what we did for this brand, Giovanna Barrios, who just opened their doors on Park Ave in Winter Park, FL this past.  Her video, which will hopefully better engage her audience to the brand she represents, is already on the first page of google when doing a simple search of the name of her business with an already perfect store front.

Paying for sponsored, targeted ad campaigns is one of the more effective ways and is now becoming much easier through user-friendliness of social media platforms.  Another way is to continue to push out relevant video content that will be useful to your audience and use keywords in the videos you upload to YouTube, Vimeo, other Video Platforms, or hosting on your own site.  Nowadays, when people do a search they are often clicking Google’s “video search tab” or on the first link they see that contains a video thumbnail in search results because they know the information will be easier to absorb.

How to Combine Both SEO & Video

SEO Vs Video

In truth, video and SEO are not  direct competitors of one another.  In fact, they can and should be used to compliment each other.

You want to combine both SEO and Video because the combination will yield more results.  One of the ways that google will rank your SEO content is by how long users visit and stay on your site. If google sees that people are leaving your site in less than 10 – 15 seconds, it will assume that your site is not what the end-user was looking for, thereby lowering your ranking in their complex algorithm. Since videos are more engaging, it is smart to have a plan or campaign to continuously push out videos or other content.

Having video in combination with solid SEO will allow increase the likely-hood of your client to be more engaged with and stay on your site longer, which in turn improves your google rankings, and gets more people to your site.

The way that you can easily combine the two yourself is, when you have thought of your idea, blogpost, or message that you want to share with your audience, either write it up with a few focus key words you would like to use or record your thoughts that you want to share.  Depending on which method you decided on, recap the same message in a blogpost or video and upload them all to the same place, site, or platform.

When you upload your videos, image, or other content use the same keywords in the titles and/or ALT text before uploading to the hosing site and clicking the publish button.

Also, never forget to be authentic.

Don’t forget to donate to a good cause. 🙂

Check out our work and if you have any ideas, want to collaborate on a project, or leave feedback, feel free to leave us a comment below, call, send us a message, or shoot us an email.

10 Important Pieces of Wisdom My Family Bestowed Upon Me This Week

10 Important Pieces of Wisdom My Family Bestowed Upon Me This Week

10 Important Pieces of Wisdom My Family Bestowed Upon Me This Week

  1. Stay Humble
  2. Stand Up for Your Beleifs
  3. Question everything
  4. Learn a language
  5. Take Care of Your Body
  6. Take Care of those You Care About
  7. Play that Funky Music
  8. Try Harder to get the best out of people
  9. Get people to feel more connected
  10. Drive Engagement
How to Start a Podcast Overnight without Spending a Dime

How to Start a Podcast Overnight without Spending a Dime

If you are wondering if my brand new podcast was (or is) a success… The answer is “yes”.

If you are wondering how much I spent from the moment I decided I would create this podcast… The answer is: the gas it took to get to me to from Deltona to Orlando, FL.

If you don’t think I did it overnight… PLEASE… ask my first guest and local Orlando comedian, Clayton Anderson, how we conceptualized our first two deep conversations on an open Friday afternoon.

My first attempt at a podcast with Clayton Anderson the Comedian from Orlando:

Step 1 of “How to Start Podcast Overnight without Spending a Dime”

Decide on Concept

Maybe your Podcast is just you and some of the same friends “Casually Kickin’ It” to discuss video games, politics, or 80s Nostalgia. Shoot.  Maybe your concept is how to be more creative or how to help people in some way.  It really doesn’t matter what your concept is.  All that matters is that their is a purpose and there is someone who can benefit from the conversation you are documenting and sharing with the world.

Step 2 of “How to Start Podcast Overnight without Spending a Dime”

Decide on Guest(s)

This one is easy…

Know how I know?

Tell someone, anyone, that you are ready to start a podcast and that you would like to have them on the show.  After that person answers you, ask 5-10 more people.

If you don’t know where I am going with this one…  I am saying EVERYONE wants to be on a Podcast (they just don’t know it yet).

Step 3 of “How to Start Podcast Overnight without Spending a Dime”

Host The Conversation and Record It

Recording it is the easy part.  You can use a cell phone that doesn’t cost a dime.  There’s an app for that.  I happen to use all of my best camera gear, because that is how I best share my stories and I’m not scared of being in front of a lens and on a screen (big or small).

How to host?  Be authentic and listen to your guest or co-host with an open heart, open-mind, and patience to let the funny (or the serious or the “whatever emotion you are trying to evoke”) happen as you remain present and enjoy your conversations (even if those conversations are you talking to yourself with no guest).

Last option, offer to pay another podcaster (like myself) $10 to $1,000 (or whatever you can afford or think an hour of their time is worth) to appear on your podcast, and take as many fucking notes as possible.  But DON’T ask someone to be on your podcast for free.  There is always some concession ae: a monetary value, a gift of experience, or reason.  But if you don’t know the person that you want to interview, host, or co-host the podcast episode with, you should NEVER ask them to do it for FREE.

I hope this helps.

Keep on creating.

Much Love,

Alberto Tejera
(Available for podcasts, but not for the purpose of exposure. Only to help you learn and/or grow.  You may determine my value and make me an offer.)

If you want to be a Podcast guest, please just leave us a comment.

Best Alzheimer’s GPS Tracker for the Elderly? – PocketFinder – Let’s Talk Shit #ENDALZ

Best Alzheimer’s GPS Tracker for the Elderly? – PocketFinder – Let’s Talk Shit #ENDALZ

GPS PocketFinder – Let’s Talk Shit

Is the PocketFinder the best GPS tracker for Alzheimer’s and other loved ones?

Pocket Finder – Comprehensive Review

I did a full comprehensive review of this product in hopes that it would help anybody thinking about options to safeguard a loved one. This is not a fail safe and shouldn’t be relied on as the sole barrier between you knowing where your family is and is not.

These are only my opinions and not a paid endorsement from PocketFinder. It is just an honest user’s review/testimonial.

Better than iTraq?
Definitely. That thing would state it was a mile or more away from where it actually was.

Better than Tile?
No doubt.  The Tile device only worked off of blue tooth.

To get a PocketFinder: https://amzn.to/2uugOHN

#ENDALZ

Pros:
– Best Product that I have find thus far.
– Extremely accurate in pin pointing location
– User friend App
– Takes an android style micro USB port which is virtually universal nowadays to charge.

Cons:
– Not 100% Reliable
– Not the easiest company to get a hold of (facebook message works best, but email is primary way for them to be able to really help you.
– Does not have a number to get a hold of if there was an emergency.
– Some times the app will log you out and I have had some trouble logging back in.

Battery often dies when the battery life indicator shows it has over 10% battery remaining. But sometimes that’s either tech or just timing.

Please share it if you know anyone who could benefit from the device, like it if you feel it was userful, and hit that subscribe button if you want to see similar content or what new projects I may be up to.

THANKS!!!

Lens: https://amzn.to/2Idz0r8
Lens 2: https://amzn.to/2Gh7GMv
Camera Body: Canon 6D https://amzn.to/2IcwLV6

To contact me: https://bertwillcreative.com
To donate to Papa Berto Tribute fund: http://act.alz.org/goto/bertwill

To hire me for anything (well, almost anything:) just visit…  oh wait, you’re already here.

#ENDALZ Travel Tribute VLOG – Season 1

#ENDALZ Travel Tribute VLOG – Season 1

Hello Fam!  I over the last 6 months (starting in August of 2017) I started a Vlog Series to document the journey that I’ve experienced as a caregiver and son of a Father with Alzheimer’s disease.

This is the very first season of “Our Journey” and to drive engagement and some audience, I tried interjecting as much variety and locations as possible. This #ENDALZ Vlog series was made to inspire anyone else who is living the same or similar experience with a parent to document and share your journey as we can all learn something from each other.

If you have any interest in donating or contrinuting to the VLOG in anyway, please send us a message, leave a comment, or make a donation!

Sn.1 Ep.1  #ENDALZ TRAVEL TRIBUTE VLOG

The Providence Bridge Pedal (Portland, OR)

Sn.1 Ep.2 #ENDALZ TRAVEL TRIBUTE VLOG

Hurricane Irma (Deltona, FL)

Sn.1 Ep.3 #ENDALZ TRAVEL TRIBUTE VLOG

Matt Morgan wins Longwood Commissioner (Orlando, FL)

 

Sn.1 Ep.4  #ENDALZ TRAVEL TRIBUTE VLOG

Asking for Donations – (Call to Action) – Orlando, FL

Sn.1 Ep.5 #ENDALZ TRAVEL TRIBUTE VLOG

Urban Exploring – Oakland, Cali.

Sn.1 Ep.6 #ENDALZ TRAVEL TRIBUTE VLOG

“YOU DON’T NEED NEED PLAN” – Orlando, FL

Now Capturing Local Events

Now Capturing Local Events

BertWill Creative has been very active in creating content for local Orlando entrepreneurs and Non-Profit organizations.  Let us tell your story via film, web design, or other digital media platforms.

We have worked with local Non-Profit organizations like Guys with Ties Philanthropy and the Down Syndrome Association of Central Florida.  We are also regularly content creators for local yoga instructor, Sarah Burnett, and the Yoga Under the Stars event she hosts monthly at Orlando Brewing.

 

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