With the increase in readily available camera and video editing equipment, business owners and marketing professionals alike are finding film production to be the best way to increase engagement, boost sales, and establish credibility among there audience. If you don’t have any camera equipment or video editing experience, don’t fret.  There are ways to capture and edit videos on some of the latest smart phones like the iPhone 8, iPhone X, LG V30, Therefore, you have to ensure that your videos are of the highest quality as the success of your business relies on this factor. Consequently, it is so important that you hire a company that has the experience and expertise required to produce high-quality corporate videos.

A Target Audience of Visual Learners

Today’s consumer audience is no longer comprised of auditory learners. However, while they are primarily visual learners, no two individuals process information in the identical manner. Based on recent statistics, we know that consumers remember 10% of what is heard and 20% of what is seen, yet they remember about 50% of what is heard and seen. Ironically, there are still dozens of businesses today that fail to see the benefits of corporate video production.

The Impact on Your Business

Digital technology is leveling the playing field in business today. It is cost-effective and readily accessible. The business owner or corporate executive who has a message to deliver and knows the audience he or she wants to deliver it to will be able to capture more market share by being a little more savvy than his or her competitors. If you’re still reluctant about incorporating videos in to your business operations and marketing strategies, here are 8 key reasons to consider using this valuable business tool:

• Videos are extremely versatile when it comes to promoting your company and the products or services you offer.
• Videos are more cost-effective and much easier to produce than ever before.
• Videos can enhance your company image by sharing more about you and your company’s personality.
• Videos encourage sharing more than text, especially where different social media channels are concerned.
• Videos engage your target audience up to 250% more.
• Videos generate more visibility and exposure by building a stronger offline and online corporate presence.
• Videos make it easier to get your point across and provide valuable information.
• Videos promote creative genius by using graphics and images to create interest in your company and the products or services you have to offer.

The bottom line is that corporate video production services in Orlando can be a useful tool for announcing new products or services, communicating with clients or customers, training employees, and updating product or service information. If you have been searching for the right service, it is essential to look at the experience and quality of videos that the company has developed over the years. It is best to work with a company that has prior experience working with similar industries as your own business. It will help them customize and develop the right video for your requirements.